The Absurdity of Targeted Ads

Netflix knows almost nothing about me, yet somehow convinced me to buy laundry products and a bin air freshener. Instagram knows everything about me and decided I needed a life-size cardboard cow. Somewhere between targeted advertising, AI paint-by-numbers and influencer marketing, I started wondering who actually influences me anymore.

The Return of the Invisible Surveyor, the Doctor’s Appointment and All the Thoughts in Between

Four hours of sleep, one mysteriously functional window and the return of the Invisible Surveyor. Between housing chaos and a surprisingly useful doctor’s appointment, I think about anxiety, OCD, perimenopause, grief, recovery and the strange guilt of resting - before retreating back to Night City with Greggs and exhaustion.